Brand Guidelines · 2026

Coming Tours Brand Guidelines

Brand identity developed by the TGOO Sydney team

Download all logos (.zip)

Main Logo

These Brand Guidelines present the new visual identity of Coming Tours, developed by the TGOO Sydney team with a strategic vision for the brand's international growth.

The new

identity was created to express comfort, trust, exclusivity and authenticity, strengthening Coming Tours as a premium brand for private tours and personalised transfers.

This guide defines the main visual and communication rules of the brand, ensuring consistency across every touchpoint — from digital and print materials to vehicles, uniforms, signage and client gifts. Coming Tours now enters a new stage: more consistent, more recognisable and ready to grow across different markets.

Logo Downloads

Every approved logo version, ready to download in vector and image formats. Pick the version that best fits your background and application.

Primary Logo

Secondary Logo

Symbol

Slogan

Where each version works

Social media profile Airport pickup signs Uniform embroidery Vehicle details Gift items & stickers Website favicon

Use the full logo whenever possible, especially in main brand applications such as social media, airport pickup signs, vehicles, uniforms, websites and printed materials.

Use the symbol only when space is limited or when the full brand name already appears nearby.

Do not stretch, rotate, recolour or add effects to the logo. Keep every application clean, balanced and consistent.

How we speak

Clear Welcoming Personal Elegant Trustworthy Warm
Instead of

“Book now.”

We say

“Let us plan your private journey.”

Instead of

“Transfers available.”

We say

“Travel in comfort from the moment you arrive.”

Instead of

“Tour Portugal.”

We say

“Discover Portugal through a journey designed around you.”

Brand Colors

Click any colour to copy its HEX code to clipboard

#daedff
#7bb4eb
#297ecf
#095aa8Coming Blue
#fdeedc
#ffcf97
#f6b04d
#f59d37Tours Amber
#faf8f2Soft White

Premium Palette

A refined set reserved for premium moments — client gifts, exclusive print and signature applications.

Click any colour to copy its HEX code to clipboard

#f4e8d2Warm Sand
#c7a45dLuxury Gold
#102033Deep Navy
Coming Tours Together — Navy
Coming Tours Together — Light

Typography

Words that welcome. Fonts that define.

Primary Typeface

Quicksand

Aa
  • Light
  • Regular
  • Semi Bold
  • Bold

Quicksand is used for headlines, emotional statements and premium display moments. Its rounded geometry feels warm, modern and refined.

Google Fonts ↗
Secondary Typeface

Poppins

Aa
  • Light
  • Regular
  • Semi Bold
  • Bold

Poppins brings clarity, structure and a clean digital feel. It is ideal for subtitles, buttons, labels and key information.

Google Fonts ↗
Script & Eyebrow

Caveat

Aa
  • Regular
  • Bold

Caveat adds a human, warm and spontaneous touch. It is used for emotional accents, personal notes and expressive details.

Google Fonts ↗
Body

Nunito Sans

Aa
  • Light
  • Regular
  • Semi Bold
  • Bold

Nunito Sans carries body text, descriptions, captions and digital interfaces. It is friendly, highly legible and quietly professional.

Google Fonts ↗

Branded Merchandise

Apparel and accessories that carry the Coming Tours identity into the real world, prepared with premium print and finishing techniques.

Custom white Coming Tours T-shirt with A Taste of Portugal artwork

Custom T-shirt | Technical details

White custom T-shirt featuring an embroidered Coming Tours symbol label on the lower-right hem. The “A Taste of Portugal” artwork is produced using screen printing, while the “Coming Together” signature and the symbols on the shoulder and sleeve feature a raised rubber finish.

A Taste of Portugal master artwork
Master artwork

All the materials below can use this artwork.

Download the high-resolution “A Taste of Portugal” illustration to reproduce it across every item shown below.

Download high-res artwork (.png)
Custom black Coming Tours T-shirt with Coming Together signature

Custom Black T-shirt | Technical details

Custom black T-shirt featuring the “Coming Together” signature in a large format, applied using blue and gold screen printing across the lower section. The brand symbols on the chest and sleeve feature a raised gold rubber finish. It also includes an embroidered Coming Tours symbol label positioned near the lower hem.

Custom white Coming Tours hoodie with blue hood and A Taste of Portugal artwork

Custom Hoodie | Technical details

White hoodie with blue hood and sleeves, finished with ribbed cuffs and hem. The “A Taste of Portugal” artwork is applied using high-definition screen printing on the front. The Coming Tours logo on the sleeve and the symbols on the shoulder and hood feature a raised gold rubber finish. It also includes an embroidered brand symbol label on the sleeve.

Custom natural canvas Coming Tours tote bag with A Taste of Portugal artwork

Custom Tote Bag | Technical details

Natural canvas tote bag with wide reinforced handles. The “A Taste of Portugal” artwork and gold graphic element are applied using screen printing. The “Coming Tours” and “Coming Together” signatures feature a raised rubber finish, complemented by an embroidered brand symbol label positioned next to the handle.

Custom Coming Tours reusable travel tumbler in blue and white

Custom Travel Tumbler | Technical details

Large-capacity reusable insulated tumbler featuring an ergonomic handle, secure lid and reusable straw. Available in blue and white, with full Coming Tours branding, including the symbol, logo, “Coming Together” signature and brand message. The gold elements feature a premium metallic finish.

Premium white Coming Tours travel tumbler with gold lid and A Taste of Portugal artwork

Premium Travel Tumbler | Technical details

Large-capacity white insulated tumbler featuring an ergonomic handle and metallic gold-finish lid. The “A Taste of Portugal” artwork is applied using high-definition printing, complemented by the Coming Tours logo on the lower section. Durable, reusable and designed to maintain the beverage temperature for longer.

Signage & Vehicles

On-location and on-the-road applications that make Coming Tours instantly recognisable, from airport arrivals to branded vehicles.

Coming Tours airport pickup sign

Airport Pickup Sign | Technical details

Custom sign designed for airport passenger pickup, produced in a lightweight rigid material with rounded corners and a matte anti-glare finish. It features the Coming Tours visual identity, a high-contrast central area for the passenger’s name and an “Airport Pickup” indication, ensuring fast and professional readability.

Black vehicle branded with the Coming Tours visual identity

Vehicle Branding | Technical details

Black vehicle customised with the Coming Tours visual identity using high-durability automotive vinyl. It includes the logo on the doors, the “Together” signature along the lower section, a large gold symbol on the rear side panel and a QR code near the front panel. The gold elements feature a premium metallic finish, resistant to sunlight, rain and vehicle washing.

Double-sided circular outdoor projecting sign

Outdoor Projecting Sign | Technical details

Double-sided circular sign for outdoor use, featuring a metal frame and reinforced wall bracket. Available in blue or gold versions, with a matte finish and the Coming Tours logo applied using high-definition printing. Designed to provide clear visibility from both directions and resistance to outdoor conditions.

Double-sided circular outdoor sign with blue or white structure

Outdoor Projecting Sign | Technical details

Double-sided circular outdoor sign featuring a metal frame and reinforced wall bracket. Available with a blue or white structure, it includes customised panels with the Coming Tours visual identity, high-definition printing and a weather-resistant matte finish.